Identifying Prospects for Multi-Channel Marketing, Part 3

Tip #2 for Identifying Multi-Channel Marketing Prospects: Seek multi-channel marketing prospects. This type of marketing approach requires a more strategic level of thinking. For this reason, you should present this to someone who deals with client acquisition, client loyalty, or sales revenue in your target account. Many of these contacts will be particularly interested in how a multi-channel approach can deliver greater ROI. In addition, many of these contacts will be interested in how multi-channel marketing can provide real time data through an interface like the campaign dashboard. Sell this as a tool to help their business, not an add-on to a print job.