Identifying Prospects for Multi-Channel Marketing, Part 5

Tip #4 for Identifying Multi-Channel Marketing Prospects: Utilize some type of CRM (client relationship management software). Many times the best multi-channel marketing prospects are those that have some type of existing client data. This can be sophisticated enterprise database programs like Oracle or SAP, or as simple as something like SalesForce.com, Microsoft Access, or QuickBooks. Often the most successful campaigns are those that are developed to help a client grow their existing business. The starting point for success is the client’s internal data.