Welcome to the 3rd installment of the Marketing Monday “Lunch & Learn” Series by Allegra Marketing. Each Monday, we share a post from a 4-part series of marketing information and ideas. This series will discuss non-profit marketing strategies and will provide solutions for non-profit companies looking to improve the frequency and amount of donations and participation. The topics that will be covered include segmenting donors, investing unequally, engaging donors and increasing the average donation of donors.
We hope you enjoy Part 3 of 4 of Non-Profit Marketing Strategies and Solutions!
Engaging Donors
Engaging donors is the most effective way to ensure that your donors will continue to support your non-profit financially. The most effective way to figure out how to engage donors is ask current donors why they donate. You may be surprised at the reasons your donors have for donating. Once you determine why your donors are engaged in your non-profit you will have a stronger understanding of what motivates them and how you can use this information to motivate other potential donors.
The next step is determining how to properly engage this target audience to drill deeper into the group of able and willing donors. If you can engage this group properly then you can put together a list of characteristics that can then be used to develop strategic marketing methods to connect with new prospects that exhibit these same characteristics.
If non-profit marketers are able to redirect some energy to accomplish their goals by following these steps they will waste less time and effort and their return on investment should increase significantly. Ultimately, getting more for less in the long run. In tough economic times this is exactly what a non-profit needs to achieve success, they must increase funding while keeping a lid on spending.
Start thinking about how you can use marketing materials to engage individuals and keep them actively involved in your non-profit. Employ social media, mailing campaigns and E-mail blasts to keep potential donors aware of your organizations and its activities. Think of ways you can allow individuals the opportunity to invest in your organization while instilling them with a sense of meaning and achievement. The best way to engage donors is to keep them aware of your organizations latest news and allowing them to be active in you non-profit.
For more information about non-profit marketing solutions, contact Allegra Marketing. You can also find us on Facebook, Twitter and LinkedIn!
