What Are They?
QR Codes are two-dimensional (2D) barcodes that can be thought of as paper-based hyperlinks. In other words, a QR Code encrypts data, such as URLs, text messages and contact information into a square barcode. This barcode is typically printed, but can be displayed on a screen as well. When scanned with a reader-enabled smart phone, the image is decoded and the phone’s software redirects the user to a website or displays the encoded information.
So What’s the Big Deal?
Successful marketing strategy engages the user and includes a call to action. QR Codes can deliver both by enhancing your printed piece with multimedia content and by providing the means to take action. The power of 2D barcodes lies in their ability to create an interactive, augmented user experience. Use QR Codes on your print collateral to draw readers to your website, a promotional video, or additional product information. The possibilities are limitless!
How Will My Audience Know What to Do with QR Codes?
Most tech-savvy audiences will be familiar with QR Codes and a simple “scan the QR Code to…” message will get your point across. For markets that may require a bit of guidance, we recommend using a descriptive pictograph and a recommended reader to help insure a successful scan.
So How Can I Start Using Them?
Great question! At Allegra, we specialize in integrated marketing, digital, and print solutions. Our goal is to help you develop and implement a marketing and communications strategy that helps you achieve your organization’s goals. QR Codes are an emerging technology that may be a great fit for your organization, so call us at 480.941.4842 and we can discuss the possibilities!
