Communications Calendar

The most sophisticated marketers recognize that it is essential to carefully integrate marketing communications between channels. By integrating online and offline communications with sales efforts, you can more effectively position your company for success.

An annual communications calendar is a simple but highly effective tool that serves to create marketing discipline. The calendar clearly outlines all tactics that will be used on an annual basis. This single sheet of paper becomes the basis on a balance score card for both the marketing professional and the organization.

By carefully considering the content and timing of marketing communications, you can generate greater effectiveness with your marketing dollars.