Marketing Resources
GUIDE TO CROSS MEDIA MARKETING
Offline and online marketing work in concert to produce superior results. This document includes information about how Personalized URL's (pURLs) can be integrated with direct mail, email, print and display advertising.
DIRECT MAIL MARKETING TO THE HISPANIC COMMUNITY
The Mail Moment* is when every family opens their mail. This moment is special in Hispanic households. They look forward to the mail they receive, including advertising and commercial mailings. This USPS guide explains the opportunity to leverage this highly engaged segment of our population.
DIRECT MARKETING GUIDE
Direct marketing is a highly effective way to acquire and develop a steady stream of qualified sales leads. Our direct marketing guide is designed to educate you on how to maximize your direct marketing campaigns.
MARKETING WITH QR CODES
Successful marketing strategy engages the user and includes a call to action. QR Codes can deliver both by enhancing your printed piece with multimedia content and by providing the means to take action. This guide takes you through the basics of QR code integration.
USPS DIRECT MAIL GUIDE
This guide is provided by the US Post Office and will explain your options for mailing and help you choose the services that are best for you.
USPS GLOSSARY OF TERMS
This glossary is an excellent resource to learn all the mailing terms from Automation Rates to Zoned Prices.
Allegra Marketing & Print | 3639 N. Marshall Way, Scottsdale, AZ 85251 | 480.941.4842 | 800.242.7244
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