White Papers

ARIZONA MARKETING SURVEY

This survey was conducted to see how Arizona companies bring products and services to market. The survey identified the marketing channels being used most frequently as well as lead nurturing techniques. Respondents also identified the channels they use as consumers when making large purchase decisions.

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CROSS MEDIA RESPONSE RATES REPORT

Personalized multi-channel campaigns are posting significantly higher response rates than static campaign styles. This report looks at how well designed and well executed cross media campaigns deliver superior results. Compiled by our partners at MindFireInc and includes research compiled by PODI and DMA.

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MULTI-CHANNEL BENCHMARK REPORT

How much can personalized, relevant direct marketing increase your response rates over static direct marketing? Significantly! This report, researched by Caslon, is intended to help you set expectations for the response rates that relevant personalization can provide.

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FIVE MARKETING MUST-HAVES

Making decisions about marketing investments can be frustrating, because there are so many options available. Which marketing tools are most important? What tactics will give you the most bang for the buck? This report contains five key tools and marketing activities that every small to medium company should have.

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WEB MARKETING: Five Ways to Maximize Your Online Strategies

What is the best way to create a new website or upgrade an existing one? How do you select a domain name or increase your chances that a search engine will direct viewers to your site? Once you've attracted visitors, how can you entice them to stay longer and learn more about you? And, what are the advantages of local listings, and can pay-per-click advertising work for you?

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CROSS MEDIA MARKETING: New Choices are Revolutionizing Marketing for Small Businesses

Today's small business owners and managers have a universal challenge when it comes to marketing their business: With all of the new media choices available, how do I know which ones will effectively attract, maintain and enhance customer relationships?

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DIRECT MAIL ESSENTIALS: How To Improve Your Response and Generate More Business

Direct mail is one of the most productive marketing communications vehicles in the world. It allows infinite varietyof formats and messages; you can find mailing lists in almost any consumer or business category; and it's a personal, powerful medium that is ideal for persuasive selling.

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HOW TO IMPROVE MARKETING PROGRAM EFFICIENCY IN CHALLENGING TIMES

The current, tough business climate is no time to stop or curtail your marketing. It's long been proven that those who are the most active in down times are rewarded with greater market share. Now more than ever, it's essential to be a strategic marketer and make every dollar count.

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SALES RECOVERY: How To Win (and Keep) Today's Careful Customer

This white paper provides eight keys to defining and refining your sales approach with businesses that are ready to make the most of the economic recovery.

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