Accurate and accessible data is  the cornerstone of intelligent marketing. Yet too often, we become overwhelmed with the enormous volume of data coming from many different sources. At Allegra, we take the mystery out of managing your information. We effectively collect and analyze information from a number of sources and distill it into actionable terms that you can use to support your marketing efforts.

Data List Acquisition

In any direct marketing or lead generation program, having a list of viable prospects is the foundation of success. So how do you go about getting a good list? It's easy...simply contact us and we will quickly and cost effectively source a relevant list through our proprietary data providers. More...

Database Appending and Profiling

Data Appending is a powerful way to learn more about your current clients or donors. By compiling information from multiple public sources we can add specific demographic information to each record in your existing customer database. More...

Database Management

Do you have information about your customers in many different databases? If you're like most businesses, the answer is yes. By merging your customer information into a single database, you can get a much clearer picture of who your customers and prospects are. More...

Mail Processing

Direct mail is a highly effective way to communicate with both clients and prospects.Yet the thought of preparing an error-free mailing list from your database can be overwhelming. Not to worry...Allegra has certified mail professionals to help guide you through the process. More...

Predictive Modeling

Predictive Modeling is a process that is used to help you target the best prospects for your direct marketing program.  By profiling your previous clients, we can develop a model that will help you find more prospect just like them. More...