How to Identify Ideal Prospects
At Allegra, we have a specific process to help you identify your best prospects. First, we sit down with you and identify your best current clients or donors. This process helps us understand who your ideal prospect is and becomes the baseline for modeling. This baseline identifies statistically significant demographic information and becomes the foundation of a predictive model. Once the predictive model is complete the information can then be used to source a list of prospects that should behave like your best clients.