QR Codes are two-dimensional (2D) barcodes that can be thought of as paper based hyperlinks. In other words, a QR Code encrypts data, such as URLs, text messages and contact information into a square barcode. When scanned with a reader-enabled smartphone, the image is decoded and the phone's software redirects the user to a website or displays the encoded information.
Marketing in the mobile channel is yielding high read and conversion rates as well as an impressive ROI for many businesses. At Allegra, we can help you incorporate this newest channel into your overall marketing mix.
Text to win, text to donate. This growing trend is here to stay. Using short codes in your mobile marketing makes the opt in process fast and easy while broadening the reach of your future marketing promotions.