Marketing Strategy Drives Sales Results
At Allegra, we clearly understand the critical relationship between sales and marketing. Selling complex solutions requires a coordinated approach. Our deep understanding of the sales process allows us to create more effective marketing strategies to support B2B sales professionals.
Our approach begins with clearly defining your unique selling proposition. Next, we identify your target markets. Then we sit down with your Sales and Marketing teams to collectively agree on the definition of a qualified lead. This process builds alignment incentives for the two teams
Once the value drivers and target markets are defined, we develop a sales and marketing strategy. Our focus is to create a highly automated marketing process that can automatically route leads to the sales team when the leads show behavior that indicates they are ready to buy.
We also understand that value drivers vary within a single account based on the decision-maker. We develop strategies that create meaningful, relevant communication with your prospects based on the role they fill within an organization.
The results of our sales and marketing strategy are remarkable. We reduce the time to close, increase revenue per employee, and improve closing rates by focusing marketing efforts on the leads that are ready to buy.