Marketing With Email
Email Marketing is a cost effective way to send highly targeted communication to your clients and prospects. Our email marketing tools can be integrated with other marketing channels to produce the maximum ROI.
Our email marketing system is an excellent tool when used with a lead nurturing system. Relevant communication can be sent to prospects based on their interest and behaviors. For example, when a prospect downloads a case study from you website they can then receive a series of triggered emails over the next several weeks that relate to the area that they have expressed interest in. This marketing automation process allows you to nurture prospect until they are ready to purchase. This increases the effectiveness of your sales team.
Trigger based email is an outstanding way to improve your overall marketing communication system. With the advent of the US Postal Services Intelligent Mail Barcode (IMB) emails can be triggered to prospects the day your direct mail piece arrives in their mailbox.