Personalized URLs Get Response
Personalized URLs (pURLs) combines two powerful marketing strategies: personalization and multiple communication channels.
What is a personalized URL?
A personalized URL is a microsite web address that incorporates the recipient's name, for example www.JohnSample.AddsChannels.com.
How do personalized URLs work?
It starts with your database. Your mailing list is used to automatically generate personalized URLs for each individual in the database. These personalized URLs are included on your direct mail piece or email message and lead each recipient to their own "private" page that markets your product or service.
How can pURLs help my business?
Personalized URLs can deliver highly personalized marketing messages AND collect or validate customer information. Best of all, pURLS trigger real-time notifications and detailed reporting on microsite visitors, so you can immediately followup with prospective buyers.
With personalized URLs, you can:
• Improve direct response rates
• Provide relevant content in response to individual or demographic preferences
• Engage target audience in more meaningful dialogue
• Convert responders' emotional triggers into revenue
At Allegra, we can help you deploy effective personalized URL marketing campaigns. The ability to instantly reach your customers with a customized message has never been easier. Contact us to find out more about personalized URLs and more, including digital printing, direct marketing, design, business services, integrated marketing, personalized marketing and more.